When eOne Films wanted to create awareness and social chatter for their documentary, Scatter My Ashes At Bergdorf’s, We created a video series that gave fans an exclusive glimpse into the world and characters of Bergdorf’s. The videos were seeded via eOne’s social channels and released as exclusive content with prominent fashion bloggers to reach our intended target of fashion-lovers and celebrity-watchers. Post launch, the videos were featured as exclusive behind-the-scenes content on the film’s DVD. The campaign succeeded by inserting the film into the pop-cultural conversation when it was featured on the Style Watch section of people.com.
