Red Nose DAy

Integrated campaign

It's an honor to share GO's work for Red Nose Day, the non-profit organization whose mission is to end child poverty, here in the US and around the world.

As the agency of record, GO developed all marketing materials for the campaign, including the look and feel, poverty-awareness video content, Nose launch animated characters, working with celebrities to introduce in-school fundraising initiatives (thank you Kate McKinnon!!) and creating innovative ways to show that even a small donation can make a huge impact.

We also created a video piece for the Red Nose Day telethon on NBC that explains the power of donating to Red Nose Day and how the collection of small donations come together to create positive change in the world.

2019 Character Nose Posters

Meet the Red Noses

The More You Nose Content Series: 13 Million Too Many

The More You Nose Content Series: Living on $2 a Day

How To Joke-Ha-Thon with Kate McKinnon, as seen on The Today Show

Money Origami: Poverty Awareness Content Series – Syringe

NBC Telethon How Red Nose Day Works

Selected Work

SCATTER MY ASHES
AT BERGDORF'S

Original Content / social

Scatter My Ashes at
Bergdorf Goodman

Original Content / social


Stella Artois

Original Content / social


Stella Artois

Original Content / social


#SayitwithPepsi

Content / social


#SayitwithPepsi

Cotent / social


Salem Season 2

Integrated Campaign


Salem Season 2

Integrated Campaign