For the return of the hard-hitting series Sons of Anarchy, FX wanted to highlight the give’em hell attitude of a violent, drug-running biker gang. We created an aggressive page takeover that begins from a humble 300×250 and eventually sets the whole page on fire. Along with other ads that showed some of the balmier clips from the show, it set the tone for a season full of brawling, boozing and – well – Anarchy.
